In the meantime, the exact same data clearly show that the amount of consumers that Entrepreneurs could access with advertisements on YouTube in Hong Kong remained unchanged in between October 2023 and January 2024.
*Advisory: we’re mindful that usage prices in excessive of one hundred pc on the inhabitants, “eligible” inhabitants, and / or Web buyers may possibly seem implausible, but we’ve elected to republish source data “as is”, to empower audience to generate their very own judgements. Remember to see our detailed notes on data to learn more about these anomalies.
Even so, as we observed inside the Fb area above, variations while in the viewers attain figures released in Meta’s advert organizing equipment will not essentially correlate with All round alterations in its platforms’ Energetic consumer bases.
Having said that, make sure you Take note the figures revealed in X’s arranging resources look like liable to important fluctuation – even more than small periods of time – and these anomalies may perhaps effect the trustworthiness and representativeness of this transformation data.
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Notes: Meta’s promotion sources only publish audience gender data for “female” and “male” buyers.
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In the meantime, TikTok’s advertisement access in Hong Kong was such as 1.0 per cent in the neighborhood internet user base at the start with the year, in spite of age.
You’ll also come across the entire Digital 2024 report for Hong Kong during the “full report” segment underneath, but we’ll start by taking a look in the crucial headline numbers for Hong Kong this year.
Permit’s choose a closer examine what the most up-to-date quantities convey to us, beginning with a few beneficial context referring to the population of Hong Kong.
Nonetheless, complexities connected with the gathering and Examination of internet consumer data mean that it may possibly typically take various months just before investigate is prepared for publication.
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Even so, it’s vital that you worry that these marketing get to figures are usually not similar to the month to month Energetic people figures that Meta reports in its investor earnings announcements, and they really should not be interpreted as a result.